Our Sponsor Partners
We work with several commercial sponsors and partners who are aligned with the social care sector and are able to provide members with a range of offers and discounts on goods and services to benefit your business.

Birchall Foodservice
We are a fifth-generation food wholesaler based in Burnley, Lancashire. For over 85 years, they have been providing quality products and supreme customer service tailored to the needs of caterers.
Their extensive range boasts over 7,000 products, and customer base includes caterers from the care, education and hospitality sectors. They offer something for every menu, from fresh produce and butchery to frozen food and ambient goods. Plus, they stock cleaning supplies and kitchen equipment too.
Birchall understand the unique challenges of catering for residents with diverse needs, strict dietary requirements, and often delicate appetites. That’s why they go beyond just food, offering a comprehensive range of solutions to support your team and enrich the lives of those in your care.
Through expert dysphagia training, specialised recipe development and leading industry insights and support, you can rely on the healthcare catering expertise for even the most complex of patient cases.
With over 80 years of experience in healthcare catering and wholesale food solutions, the team at Birchall are ready and waiting to support your residents’ care.

Birdie
The care sector has ever-increasing demand and ever-dwindling resources. Simply taking paper processes and putting them on a screen doesn’t solve the essential problem of ‘there’s never enough time, there’s never enough people’.
That’s also why the team at Birdie has built our care management, rostering, finance and analytics platform differently.
Birdie technology actively makes your business of care easier, faster and safer through data. Birdie provides helpful business insights for leadership and smooth automations for teams, so it’s easy to make smart decisions as a leader and act on them as a team member.
If you want to make easier, faster and safer choices for you and your amazing clients, Birdie’s data-powered Smart technology could help you fly further than before.
Not ready to book a demo with Birdie? No problem. The free online community Flock has thousands of providers just like you supporting each other, sharing free resources like templates and guides and lots of free live events to help your business get set up for success in 2025. Join Flock for free, and become a part of the fastest growing online community in social care at www.flock.care.

Citation
You’re always busy, aren’t you? At Citation, they get that. That's why they free up your valuable time by taking away the headache and hassle of ticking off essential HR and Employment Law, Health & Safety, CQC compliance and Cyber security.
For over 30 years, they’ve been dedicated to helping businesses across various sectors with expert solutions. Their mission? To free you from the stress of compliance, so you can focus on what truly matters— providing outstanding care and getting the highest possible regulatory rating.
Who are they?
- 300+ HR professionals, barristers, solicitors, Health & Safety experts, and care industry experts here for you 24/7
- 30+ years supporting UK businesses
- 30,000+ brilliant clients
- Rated ‘Excellent' by their clients on Trustpilot

Christie & Co
View our website

Shropshire Mobility Solutions

E4environment Ltd

Inspired Inspirations

Fresh Clarity
Our Partners

Clickingmad Ltd
Clickingmad Ltd, based in Bridgnorth, is proud to partner with Partners in Care to support the incredible work they do across Shropshire, Telford & Wrekin and Cheshire. Celebrating 25 years of success in 2025, we are a leading digital agency specialising in bespoke website design, development, and SEO services. Our mission is to help businesses thrive online by creating user-friendly, high-performing websites tailored to their unique needs as we have done for Partners in Care!
Why Choose Clickingmad?
For over two decades, we have delivered digital excellence, working alongside hundreds of small and medium-sized businesses. Our commitment to quality is reflected in our ISO certifications, and our fantastic support, ensuring that every project is delivered to the highest standards of quality and security.
Our Shared Values
At Clickingmad, we are driven by a commitment to innovation, kindness, and community. Our partnership with Partners in Care reflects our dedication to giving back and supporting organisations that make a difference.
Let’s Work Together
We are excited to bring our expertise to Partners in Care’s network of members, sponsors and partners. Whether it is a new website, better search engine rankings, or simply giving your current site a fix or a boost, our team is here to help.
To take advantage of these discounts contact
Member Offer
Celebrating 25 Years with Our "25 in 25" Offer
To mark this special milestone, we are offering exclusive discounts for all members of Partners in Care in 2025:
- 25% Off New Website Design and Build: Transform your online presence with a custom-built website designed to engage and convert.
- 25% Off Fixing or Updating an Existing Website: Refresh your current site and ensure it is optimised for today’s digital landscape.
- 25% Off SEO Services: Boost your search engine rankings and drive more traffic to your site with our expert SEO strategies.
To take advantage of these discounts contact

Ethical Workforce Solutions
Partners in Care members can now access discounted training in Cheshire from accredited adult social care training provider Ethical Workforce Solutions.
Partners in Care and Ethical Workforce Solutions have agreed a three-year partnership under which Ethical Workforce Solutions will offer Partners in Care members a 10% discount on their standard course rate for all courses delivered in Cheshire - for further details please click here. To access this discounted rate, simply contact Partners in Care on 01743 860011 or
Ethical Workforce Solutions offer an expert team of qualified nurses, teachers and industry professionals who deliver an extensive selection of high-quality, CPD accredited training courses, plus comprehensive coverage and flexible delivery, with members able to access training at Ethical Workforce Solution’s training centre in Ellesmere Port, Cheshire, or onsite within care provider settings.
To see the full list of discounted courses on offer please visit Ethical Workforce Solutions.
Ethical Workforce Solutions also deliver a range of clinical courses at member rates at Partners in Care’s training facilities in Annscroft near Shrewsbury, a range of external venues throughout Shropshire, Telford & Wrekin, and within care provider settings themselves. For a breakdown of courses available please click here or to book onto any of these courses, please visit Clinical Training Courses*.
If your organisation has any specific training requirements you would like to discuss, please contact
*Please note that discount codes do not apply to clinical training courses delivered in Shropshire, Telford & Wrekin, since courses delivered there are available at member rates.

Institute of Health and Social Care Management (IHSCM)
Partners in Care have joined The Institute of Health and Social Care Management (IHSCM) who provide training courses on leadership skills and business management including online courses on building resilience, coaching and mentoring, communication, digital marketing, performance management and using data amongst others, as well as a face-to-face high performance leadership programme.
Through the partnership with IHSCM, all Partners in Care members can join IHSCM as a member and access the following benefits for free:
- CPD Accredited courses
- Social Care Resources
- Events
- Networking opportunities
- Innovation Groups
- Exclusive content created with partners and members
The essence of the Institute is peer support, learning and sharing knowledge from one to another.
To find about more and to request your exclusive access code to register for free please contact

MyWorkwear
MyWorkwear is your one-stop shop for top-quality workwear and uniforms. They offer a wide selection of garments to outfit your entire team, from head to toe.
You can completely customise the garments with your logo, slogan, or graphics through embroidery or printing, creating a professional and unified look for you and your team.
Why Choose MyWorkwear?
- Extensive selection: Over 10,000 products to find the perfect fit for your team, branded or unbranded.
- Top-notch quality: MyWorkwear prides itself on high-quality garments and personalisation options.
- Excellent customer service: Their friendly team is here to help you every step of the way, having been in business since 1976.
As a valued Partners in Care member, you can take advantage of a special 15% discount on both personalised and non-personalised items. Simply contact

Shropshire Chamber of Commerce
Shropshire Chamber of Commerce provides business and industry support in Shropshire. A true champion of Shropshire businesses at a local, regional and national level. Shropshire Chamber of Commerce sits at the heart of the community, working with companies of all shapes and sizes, and representing all sectors.
Dedicated to sharing opportunities, knowledge and expertise, Shropshire Chamber is a dynamic member-led organisation that is firmly committed to positively impacting the local economy, and supports a network of more than 750 county-based businesses, strengthening their position in the region, ensuring their voices are heard, and providing useful connections and valuable access to new ideas and innovations.
Shropshire Chamber of Commerce offers up to 15% off the cost of membership to Partners in Care members in Shropshire, Telford & Wrekin as follows:
- Essentials membership – 5% discount.
- Standard membership – 10% discount.
- All Inclusive membership – 15% discount.
Any Partners in Care member wanting to take advantage of the discount on Chamber membership should state that they are a Partners in Care member when they contact the Chamber to join.

Towergate Insurance
Towergate arrange insurance and risk management solutions to the care and not-for-profit sectors and their team of specialists are here to give advice and support to help you get the right cover in place. Working with a range of national and local associations, Towergate recognise challenges faced by organisations in these sectors, enabling them to arrange products providing clients with expert insights and support
Organisations Towergate support include:
- Care homes (including for elderly, learning difficulties, mental health, dementia and children.
- Domiciliary Care
- Retirement homes
- Supported Living
- Charities
- Hospices
Risk management solutions include, but are not limited to:
- Underinsurance
- Health and Safety
- Employee Benefits
For further information and support please email

YourHippo
Partners in Care members can now access discounted e-learning for their staff through YourHippo.com, the e-Learning and Learning Management System for the care sector.
Partners in Care and YourHippo.com have agreed a three-year partnership under which YourHippo.com will offer a 20% discount on their usual annual licence fee per learner for Partners in Care members who contract with them to provide e-learning for their staff.
Partners in Care chose YourHippo.com after an extensive selection process which considered a number of e-learning providers and their products, and included ‘road-testing’ of a sample of e-learning providers’ online courses by Partners in Care staff and member care providers.
YourHippo.com, who are based in Greater Manchester, offer a wide range of e-learning courses for social care providers and their staff.
To find out more, please contact YourHippo.com via the contact page on their website here, by email at
Please mention that you are a Partners in Care member.
Sponsorship Offer
To enhance our membership offer, Partners in Care is offering your organisation the opportunity to become a sponsor. We have three packages available to choose from, that will be offered on a first come first served basis.
Becoming a sponsor will provide you with immediate access to our total membership of almost 270 independent Nursing, Residential, Supported Living and Domiciliary Care providers in Shropshire and Telford & Wrekin (and to Cheshire care providers as we grow there), with opportunities to promote your services and support our members. Sponsorship is available on a tiered basis:
- Bronze: £775 pa
- Silver: £1,550 pa
- Gold: £3,100 pa
Click here to find out more about Partners in Care and our membership.
Sponsorship Packages
Sponsorship Package Benefits | Bronze | Silver | Gold |
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Logo with hyperlink on Partners in Care website | ![]() |
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Promotional material at Partners in Care training venues | ![]() |
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Article in weekly member e-bulletin | 2 per year | Quarterly | Monthly |
Promotion of member discounts on Partners in Care website | ![]() |
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Opportunity to deliver live webinar to our members | 1 per year | 2 per year | |
Speaking opportunity at member network meeting | 1 per year | 2 per year | |
Written profile on Partners in Care website | ![]() |
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Access to Partners in Care training at member rates | ![]() |
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Annual Conference and AGM: | |||
Discounted exhibition stand | ![]() |
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Name, logo, description, and link on event webpage | ![]() |
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Free exhibition stand | ![]() |
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Prominent branding on pre and post-event publicity material | ![]() |
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Name, logo and link on social media posts | ![]() |
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Logo on pre and post-event email communications | ![]() |
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Dedicated mention in introductory keynote speeches | ![]() |
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Five-minute presentation slot at conference | ![]() |
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Banner advert on conference presentation slides | ![]() |
Sponsorship will be offered on a first come first served basis, therefore if you are interested or wish to receive further information, please contact