The Department of Health and Social Care (DHSC) this week launched its latest adult social care recruitment campaign, ‘Make care your career’.
DHSC will be running advertising from now until March 2026 (although activity will be light in December 2025) across video on demand, outdoor posters, radio, social media and online.
The campaign encourages DHSC’s target audience (adults aged 18-39 in lower socio-economic groups with the right values) to apply for roles on the DHSC’s adult social care website.
How you can help
Here are three ways adult social care providers can support the campaign between now and March 2026:
1. Upload your job vacancies to Find a Job to maximise exposure of available roles during the campaign.
2. Use the campaign assets to help to promote the campaign.
3. Share DHSC’s social media posts across your channels on Facebook and Instagram.